Course Insight
Elevate Your Retail Business: Insights into Strategic Pricing
Pricing and Profitability
Strategic pricing can significantly impact the profitability of a business. By setting the right price, businesses can increase their sales volume, improve their profit margins, and gain a competitive advantage in the market.
Price Skimming
Price skimming is a strategy that involves setting a high price for a new product and then gradually reducing the price over time. This strategy can help businesses maximize their profits in the early stages of a product's life cycle.
Price Discrimination
Price discrimination is a strategy that involves charging different prices to different customers for the same product. This strategy can help businesses capture a larger share of the market by catering to different customer segments.